Having a look at the role of technology and social networks in the transformation of media.
In the age of digitalisation, there are a variety of significant changes that have changed the way mass media is produced, distributed and consumed. More exclusively, following the customs and characteristics of mass media, social networks platforms have grown to become the main source of news for many. The appeal of these channels depends on their ease of availability and immediacy. With the worldwide nature of social media, it is the case that breaking news stories can reach millions of consumers, worldwide, in a matter of minutes. Additionally, by looking at what are the current trends in media, it is becoming more typical to see citizen journalism rising. With smartphones and the popularity and benefit of social media, many individuals have taken an interest in not just sharing news coverage, but also for evaluating and opening up conversations about world occasions. This technique of media protection is allowing ordinary individuals to record and share stories in real time.
Among existing trends in the entertainment industry, the migration of media from conventional platforms, which have been used for decades, to digital platforms marks among the most significant shifts in mass media communications. Nowadays it is coming to be increasingly typical for individuals to consume news, home entertainment and televised content through websites, apps and streaming services rather than print, radio and broadcasted tv. The rapid growth of this on-demand culture, has been catalysed by a variety of platforms that have been enabling users to have full control over what they take in and when. For media organisations, such as the owners of Chunghwa TV, this has caused pressures to compete with new formats and continuously produce product that can keep audiences engaged.
Leading many of the future trends in entertainment industry content, the convergence here of media is coming to be a widespread happening for media outlets who are attempting to stay up to date with the digital world. It is common to find television stations offering streaming services online, while newspaper outlets are now producing podcasts. The activist investor of Sky, for instance, would acknowledge that this convergence of media formats has been both interesting and incredibly influential within the media sector. Likewise, the company with a stake in Dish TV would agree that by providing a more comprehensive range of media formats, interactions are now ending up being a lot more concentrated on appealing audiences and constructing platforms. It is becoming more important for content creators and reporters to be able to maneuver a variety of different platforms and media environments. The result regarding this is a constantly shifting landscape of information which is widely distributed but is also hugely reliant on views, algorithms and audience engagement for them to stay successful.